BMW M Remembers its Roots and How the Sub-Brand Took Off

Forty years ago, in May of 1972, BMW introduced a new sub-division for its racing activities named BMW Motorsport GmbH.

After the success of cars like the 3.0 CSL Coupé on the racetrack, the sub-brand that eventually became known simply as BMW M, introduced its first production model, the limited run M1 in 1978.

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