Rapide growth planned at Aston MartinMore Aston Martin news in The Times today, which reports that the company plans to step up production by more than a quarter in the next three years.
Growth will be driven by the start of production of two new models - the DBS of latest James Bond fame and the four-door Rapide - taking the marque's range to seven cars.
Growth will be driven by the start of production of two new models - the DBS of latest James Bond fame and the four-door Rapide - taking the marque's range to seven cars.
Ulrich Bez, chief exec of Aston Martin, said that the Rapide would add another 1,000 - 2,000 cars to its record 2006 total of 7,000.
The sportscar maker expects to take on at least 200 more workers at its Warwickshire plant as a result, with the facility having to be expanded with a new production line and developments to the body and paint shops.
Mr Richards reassured Aston Martin fans that the new owners were committed to the company long term and would not be seeking a quick turnaround like many private equity groups.
He said: “The car industry and this business require long-term investment. You can’t come in and out in two to three years as some private equity groups do.”
The sportscar maker expects to take on at least 200 more workers at its Warwickshire plant as a result, with the facility having to be expanded with a new production line and developments to the body and paint shops.
Mr Richards reassured Aston Martin fans that the new owners were committed to the company long term and would not be seeking a quick turnaround like many private equity groups.
He said: “The car industry and this business require long-term investment. You can’t come in and out in two to three years as some private equity groups do.”
Ford also owns Jaguar and Land Rover in the UK, but Lewis Booth, head of Ford Europe, yesterday said that there were no plans to sell those companies too.
Aston Martin has very little in common with other Ford brands so was seen as the easiest to sell. Land Rover and Jaguar and Ford-badged cars share a great deal of parts and design.
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